Matthias Enders from NPZ Innovation GmbH successfully represented the AVATARS project at the virtual de.NBI Industrial Forum on November 26th, 2020. de.NBI is the german network for bioinformatics infrastructure supported by the Federal Ministry of Education and Research. The de.NBI Industrial Forum is a platform for academia and industry to present innovations and challenges of „Big Data“ in life sciences. In this respect, AVATARS is a flagship project in the field of plant breeding facing the challenges of integrating extensive, and diverse multimodal time-resolved data sets using a virtual and augmented reality environment in combination with deep learning technology. The integration through a VR/AR environment will not only allow the interactive exploration of highly complex data in research and breeding application but also impact education by providing an innovative teaching and learning experience.